Outcomes Delivered

With over 25 years of experience in healthcare and product innovation, I specialize in delivering measurable, impactful outcomes through User Experience Research and Product Management.

---

My expertise lies in:

• Outcomes Driven Innovation
• Product Management
• Customer Experience
• Job-to-be-Done (JTBD) framework
• Leveraging AI technologies for innovation

---

I ensure that outcomes drive every initiative, whether it's achieving positive results for clients, advancing research and development, or crafting user-centered products. By applying the Jobs-to-be-Done (JTBD) framework in UX research and product management, I help organizations uncover the true needs of their customers and create solutions that align perfectly with those needs.

This comprehensive method ensures that clients achieve their business goals and see real, measurable benefits from our collaboration. I'm passionate about guiding organizations towards meaningful products that align with the outcomes they and their customers want to achieve.

---

My approach involves:

• Identifying the core jobs customers are trying to get done
• Analyzing user experience data to understand pain points and opportunities
• Customer Experience
• Applying JTBD principles to product management strategies
• Leveraging AI to enhance decision-making and product development processes

---

Professional Roles

I serve as an Advanced Researcher at CVS/Aetna focused on patient outcomes and Director of Customer Experience at ADX focused on business outcomes.

---

Outcomes Studies

Automated Outcomes Studies

The Outcomes-Driven Innovation method is valuable because it demonstrates a rigorous, customer-focused approach to product innovation. However, it is costly and requires both quantitative and qualitative asessments. I have developed an automated method to deliver Outcomes-Driven Design using publicly available data and AI. Below are the studies I have conducted in this way.

This method allows a fast assessment of a market before committing time to a full study. It also allows directional information for markets that may be costly or impossible to recruit particpants.