The objective of this project was to inform the minimum viable product (MVP) development and help the CKD app design team successfully integrate the digital app with the overall CVS CKD solution.
What is the biggest risk to the success of a new CKD management app?
I had four weeks to define the late-stage CKD audience’s medical and technology needs in order to help the CKD app design team align the specified features with the needs and capabilities to provide value to the target audience.
The day after finding out that I was going to work on this project, I drew a Lean UX canvas using blue painters’ type on the whiteboard, gathered the team and conducted an ad-hoc workshop to determine the team’s baseline understanding of the business problem, solution and risks.
I like using the Lean UX canvas because; it is part of SAFe and because it forces teams to come to a consensus on the problem they are solving and the specific people they are solving it for - rather than just throwing out a ton of solutions.
I had a short time, so I spent four days collecting product team questions, defining clearly the objective of each question, and prioritizing them. I did not have time for follow-up research - so it was critical that we got answered what was important. After that exercise, I Identified the method to answer each question. It turned out that a 65% of questions could be answered through subject matter expert interviews. The rest could be gathered through desk research and validated with surveys.