Know when a product goes on sale

Market: Family healthcare managers

Scenario: A 42-year-old family healthcare manager diligently tracks healthcare product prices across multiple platforms. They save items of interest, set up price alerts, and regularly check for changes. They compare prices, evaluate deals, and make informed decisions on purchases, balancing cost-effectiveness with quality for their family.

Average Difficulty: Medium (max difficulty scores are mostly in the 20-30% range or mostly mild with a few intense steps)

35 Outcomes 3% to 40% Difficulty

Research Insights

The research indicates that family healthcare managers highly value efficient price tracking and comparison tools across multiple platforms. They prioritize ease of use, particularly on mobile devices, and desire clear, visual representations of price histories and trends. There's a strong need for streamlined processes to find genuine deals, apply discounts, and make informed purchasing decisions without excessive time investment.

Job Steps

1. Find the product you want to track

2. Note the current price

3. Set up price alerts if available

4. Check the website regularly

5. Compare prices over time

6. Look for sales or discounts

7. Decide if the price is right to buy

Themes Identified

• Efficient Price Monitoring: Decreasing time to check price changes across platforms and devices, and increasing ease of setting up and receiving alerts.
• Clear Price Comparisons and History: Increasing clarity of price history, trends, and comparisons across retailers and time periods.
• Deal Discovery and Evaluation: Enhancing the ease of finding genuine deals, applying discounts, and making informed purchase decisions.

Recommendations

• Develop a unified dashboard for tracking products and prices across multiple retailers.
• Implement visual price history graphs with customizable date ranges.
• Create a mobile app with push notifications for price alerts and deal updates.
• Integrate an AI-powered deal analyzer to identify and highlight genuine discounts.
• Offer a one-click price comparison tool that includes taxes and shipping costs.

Cautions

• Avoid cluttering the interface with excessive information or features.
• Don't require users to download multiple apps or visit numerous websites for comprehensive price tracking.
• Refrain from sending too many email notifications, as users prefer alternative alert methods.
• Avoid presenting deals without context or historical price information.
• Don't overlook the importance of mobile optimization, as users frequently check prices on their devices.