Use a Health Rewards Program
Market: Family Healthcare Manager
Scenario: A family healthcare manager discovers a health rewards program and learns about its benefits. They sign up and select wellness tasks and activities to complete. As they progress, they track their achievements towards earning rewards. They redeem their incentives and continue engaging in healthy actions to accumulate more rewards over time.
Average Difficulty: Mild (5-19% Range).
26 Outcomes 5% to 19% Difficulty.
Research Insights
The research suggests that users face challenges in various aspects of using a health rewards program, including program sign-up and participation, progress tracking, and program awareness and understanding. Key difficulties include understanding how the program works, signing up, tracking rewards earned, and knowing about available reward opportunities.
Job Steps
1. Discover the health rewards program
2. Learn about program benefits
3. Sign up for the program
4. Select wellness tasks and activities
5. Track achievements and progress
6. Redeem rewards and incentives
7. Earn more rewards for taking healthy actions
Themes Identified
- Program Sign-Up and Participation: Simplifying the sign-up process and improving understanding of how the program works.
- Progress Tracking: Enhancing clarity and options for tracking rewards and progress.
- Program Awareness and Understanding: Increasing awareness of the program, available rewards, and support resources.
Recommendations
- Run marketing and awareness campaigns to boost knowledge about the program.
- Make the program rules and the reward system simpler to understand. Provide resources like FAQs, tutorials, or customer support to aid understanding.
- Provide a clear, real-time tracking system to monitor progress and rewards earned.
- Offer more support during the sign-up process, perhaps with a step-by-step guide or live chat support.
- Offer multiple digital options for tracking progress to accommodate different user preferences and technologies.
Cautions
- Avoid adding too many complex features that could confuse users, especially older or less tech-savvy individuals.
- Do not focus exclusively on the short window of enrollment, as it isn't a significant problem for the majority of users.
- Be cautious not to rely solely on rewards as the motivator for health and wellness; also highlight intrinsic motivation, self-improvement, and health benefits.
- Ensure that progress updates and notifications are not too frequent or overwhelming for users.
Outcomes
The difficulty percent below are the percent of the market that finds this outcome difficult to achieve.
| Difficulty | Outcome |
|---|---|
| 19% | Increase the values of the rewards |
| 19% | Increase the variety of wellness activities available |
| 18% | Decrease time to receive rewards |
| 16% | Increase availability of program details on individual insurance plan websites |
| 15% | Increase clarity of the process to redeem rewards |
| 15% | Increase awareness about the flexibility of the program |
| 14% | Increase personalization and relevance of information on insurance page |
| 14% | Increase ease of finding necessary paperwork for tasks |
| 13% | Decrease the time it takes to build healthy habits |
| 13% | Increase the relevance of wellness tasks selection |
| 12% | Decrease complexity of the sign-up process |
| 12% | Increase integration with existing tracking devices |
| 12% | Decrease the time spent contacting insurance companies for program information |
| 11% | Increase the effectiveness of program awareness notifications |
| 11% | Improve user-friendliness and integration of rewards redemption process |
| 10% | Decrease time it takes to sign up to participate |
| 10% | Increase the simplicity of wellness tasks selection |
| 10% | Decrease complexity of understanding how it works |
| 9% | Increase regular updates on progress towards goals |
| 9% | Increase support resources during sign up |
| 8% | Increase awareness of the program |
| 8% | Increase awareness of available reward opportunities |
| 8% | Increase clarity of tracking rewards earned |
| 8% | Increase the number of digital tracking options |
| 6% | Increase support resources to understand how it works |
| 5% | Increase the amount of time I have to enroll in next years program (e.g., Longer time window to enroll) |
