Find a product on a retail website

Market: Family healthcare managers

Scenario: A 42-year-old family healthcare manager needs to purchase something from a retail website. They open their laptop and navigate to a website. As they search for specific products, they compare options, check availability, and evaluate prices across multiple sites to ensure the best value for their family.

Average Difficulty: Mild (10-20% Range)

29 Outcomes 1% to 33% Difficulty

Research Insights

The research highlights the importance of efficient search functionality, clear product information, and easy comparison tools for family healthcare managers shopping on retail websites. Mobile optimization is crucial, as is the need for accurate stock information and transparent pricing. Users value quick loading times, relevant search results, and the ability to compare products easily across multiple platforms.

Job Steps

1. Go to the retail website

2. Use the search bar or browse categories

3. Look at product listings

4. Click on interesting products for more details

5. Compare options and read reviews

6. Choose the product you want

7. Add the item to your cart

Themes Identified

• Search Efficiency: Decreasing search time, improving search result quality, and enhancing the ease of finding specific products.
• Mobile Experience: Optimizing website performance on mobile devices, including faster loading times and easier product browsing.
• Product Comparison: Improving the ease of comparing multiple products, prices, and payment options across different platforms and devices.

Recommendations

• Optimize search algorithms to provide more relevant results for both specific and general search terms.
• Implement a side-by-side product comparison feature that works seamlessly on both desktop and mobile devices.
• Enhance mobile responsiveness to ensure fast loading times and easy navigation on smartphones and tablets.
• Develop a feature that allows users to view key product details and pricing without navigating away from search results.
• Integrate historical pricing information and payment plan options directly into product listings for better transparency.

Cautions

• Avoid cluttering the search interface with too many filters or options, which may overwhelm users.
• Don't neglect mobile optimization, as many family healthcare managers may need to shop on-the-go or from various devices.
• Avoid presenting inaccurate or outdated stock information, which can frustrate users and waste their time.
• Don't make it difficult for users to open multiple product pages simultaneously for comparison.
• Avoid using complex jargon or technical terms that may not be familiar to all family healthcare managers, especially in product descriptions and search filters.