Schedule a Retail Health Visit
Market: Young Adult
Scenario: A young adult student feels unwell and decides to seek medical care. They pull out their smartphone to schedule a visit, comparing options and navigating through the booking process. They select a time slot and answer health-related questions, hoping for a quick and easy experience.
Average Difficulty: Mild (1-24% Range).
26 Outcomes 1% to 24% Difficulty.
Research Insights
Young adults value efficiency and ease when scheduling retail health visits. They prioritize quick decision-making, accessible locations, and transparent pricing. The booking process should be streamlined, with clear visual aids and simplified medical questionnaires. Young adults appreciate the ability to save information for future use and desire quality post-booking communication and reminders.
Job Steps
1. Decide if I need to seek medical care
2. Determine where to go
3. Select and reserve time slot
4. Answer questions about the purpose of the visit
5. Provide info about medical history and drug allergy
6. Provide insurance, payment and pharmacy information
7. Book and Confirm Appointment
8. Check in for appointment
Themes Identified
- Convenience and Accessibility: Emphasis on quick decision-making, accessible locations, and available time slots.
- User-Friendly Booking Process: Need for visual aids, simplified questionnaires, and multiple-choice options.
- Streamlined Information Management: Desire for saving personal information, relevant questions, and quality post-booking communication.
Recommendations
- Implement a user-friendly visual calendar with clear time slot availability.
- Provide a price comparison tool for different clinics and services.
- Create a streamlined questionnaire with multiple-choice options and relevant suggestions for visit purposes.
- Develop a feature to save and auto-fill personal and medical information for future visits.
- Implement a comprehensive post-booking communication system with clear instructions and reminders.
Cautions
- Avoid using complex medical terminology in questionnaires and instructions.
- Don't overload users with unnecessary questions during the booking process.
- Avoid making the location selection process confusing or unclear.
- Don't neglect to provide clear pricing information upfront.
- Avoid creating a booking system that doesn't integrate well with users' personal schedules or calendar apps.
Outcomes
The difficulty percent below are the percent of the market that finds this outcome difficult to achieve.
| Difficulty | Outcome |
|---|---|
| 24% | Increase the number of options to compare prices between clinics |
| 14% | Increase the ease of providing insurance, payment, and pharmacy information online |
| 13% | Increase the number of available time slots |
| 11% | Increase the ease of determining where to go for care |
| 10% | Increase the ease of answering questions about the purpose of the visit when you don't know what is happening |
| 10% | Decrease the time it takes to wait for appointment |
| 8% | Decrease the time it takes to decide if I need to seek medical care |
| 8% | Decrease the distance that I need to travel to the clinic |
| 8% | Decrease the time it takes to provide information about medical history and drug allergies by only asking relevant questions |
| 7% | Increase the quality of the check-in experience by providing reminders |
| 7% | Decrease the time it takes to provide information about medical history and drug allergies by allowing users to save information for future visits |
| 7% | Increase the ease of answering questions about the purpose of the visit by providing relevant suggestions |
| 6% | Increase the quality of information provided after booking |
| 6% | Increase the ease of providing information about medical history and drug allergies for those without much relevant information |
| 5% | Increase the ease of selecting and reserving a time slot through a visual calendar or list of dates and times |
| 5% | Decrease the number of medical questions that are hard to understand |
| 5% | Decrease the number of questions required to book the appointment |
| 3% | Increase the ease of booking an appointment by providing a clear email |
| 3% | Increase the quality of the check-in experience by providing clear instructions |
| 3% | Increase the ease of answering questions about the purpose of the visit |
| 3% | Increase the ease of providing insurance, payment, and pharmacy information at the appointment |
| 3% | Increase the ease of determining where to go by providing visual clarity of clinic locations and time slot availability |
| 2% | Decrease the time it takes to put the appointment on my schedule |
| 2% | Decrease the time it takes to answer questions about the purpose of the visit by providing multiple choice options |
| 1% | Increase the ease of booking an appointment by providing a clear confirmation screen |
