Select What to Buy

Market: Family Healthcare Manager

Scenario: A family healthcare manager navigates the complex process of selecting what to buy. They research products online, compare options across websites, look for the best deals, and evaluate product features. They strive to make informed decisions while balancing time constraints and the need for reliable information.

Average Difficulty: Medium (1-30% Range).

30 Outcomes 1% to 30% Difficulty.

Research Insights

The research reveals that family healthcare managers face challenges in efficiently finding and comparing products across different sources. They prioritize ease of comparison, finding deals, and accessing comprehensive product information. There's a strong desire for streamlined purchasing processes and the ability to try products before committing. Customers also value clear explanations for price differences and easy return processes for unsatisfactory items.

Job Steps

1. Search for the product you are looking for online

2. Pick a few that seem to fit your needs best by what's important to you

3. Compare the pros and cons of your top choices

4. Choose the best fit option

5. Purchase the selected option

6. Determine how satisfied you are as you use the product

Themes Identified

• Efficient Product Discovery and Comparison: Emphasis on finding and comparing products across different sources and websites.
• Price Optimization and Deal Finding: Focus on finding the best prices, applicable deals, and understanding price differences.
• Enhanced Product Evaluation: Importance of quality filtering options, product reviews, trials, and easy return processes.

Recommendations

• Implement an advanced search and filtering system that allows users to find products without knowing exact names.
• Develop a side-by-side comparison tool that works across multiple websites and sources.
• Create a price tracking and explanation feature that shows historical prices and reasons for price differences.
• Integrate a virtual try-on or trial period system for applicable products.
• Streamline the return process with clear instructions and easy-to-print labels.

Cautions

• Avoid overwhelming users with too many product options without proper categorization.
• Don't neglect mobile users; ensure the comparison and purchasing experience is optimized for all devices.
• Refrain from hiding or complicating the process of finding and applying coupons or deals.
• Avoid presenting product information without context or comparative data.
• Don't make the account creation process unnecessarily complex or mandatory for browsing and comparing products.